Growth is the blood of every small business ‘ life but in many ways it can be challenging. Nuage Digital this week proposes a few guidelines to follow in order to grow your business.

Target Audience

You know the old saying,’ you can’t please everyone?’ That is also true of small business owners. You need to identify and reach the customers that you’re targeting to grow your business. Identify, and focus on their needs. Rhonda Abrams, writing in her article “7 rules for small biz development” for USA TODAY, warns that selling too many products or services is often confusing for consumers, especially when it comes to marketing and business promotion.

To define your target market you need to do three things: build a’ persona ‘, do your market research, and decide if you are offering your future customers services or products of value to them. Knowing what your customers want, and dedicating yourself to quality service. Feedback from online, social media, and word-of-mouth often travel faster than your ads.


of your money on an inventory that’s just sitting there, you’re not just losing out on sales, you’re losing profit. You might think, the more inventory you offer to your clients, the better. After all, who wants to see’ Out of Stock’ when they browse your shelves or online? Even so, success in small business is heavily dependent on your bottom line. If you spend all Inventory management software is one tool that can be used by small business owners to monitor not only goods but also customer demand and experience.

Impact of SEO

Optimization of the search engine is not over. It’s just as important today as it was years ago. If your business is online, it has to be optimized for search engines. You have a lot of competition online so you have to make your presence known. Optimizing for search engine (SEO) is essential to your goal of seeing your website listed in Google’s top search pages and other browsers.


  • Is a cost-effective marketing strategy that boosts your online visibility
  • Promotes and drives traffic to your website
  • Offers you the opportunity to establish authority / credibility in your business niche

Hire a specialized agency like Nuage Digital to do it for you if you feel overwhelmed about SEO or don’t have the time to do your own work. Once done right, in just a few months, SEO can pay off for your online presence.

Nuage Digital supports all sorts of small businesses. Tune in again for more tips and resources next week that can help you reach the stars!